Blogging Hell
It is all too easy to get discouraged when you have to find new and interesting topics to write about that will keep your audience captivated. Here are a few thoughts that will help to keep you motivated.
Who is your audience?
It is not just your clients or visitors to your website, who are reading your blog, Google and other search engines “crawling” your website will be picking up the new content too.
So, how can you make sure your blog is being effective?
Good content
Your blog needs to be well written, interesting, relevant and useful. It should also include the keywords that are relevant to your business or industry. It helps to have a good understanding of your customers and detailed knowledge of your product and services so that you can write informative and engaging content.
Keywords
As part of your Search Engine Optimisation strategy you will need to know your keywords – these are the search terms most used by your customers to find your products or services.
These can relate to each of your individual products or services. You will naturally use these keywords when writing about your business, however it does help to know which keywords are most searched and if there are any other search terms being used that you have not thought of.
Software is available that will provide this information. This research can often help you come up with ideas for the articles you are writing.
Social media
Your blog can be used to integrate with your social media activity. Your blog provides a two way link for users of social media:
1. Your blog visitors can - like (Facebook), tweet (Twitter), g +1 (Google), In share (Linked In) your blog.
2. Users of your social media sites can link to your blog from your page.
Keep blogging
Don’t give up, it does take time and effort, but if you persevere and get it right the result will raise your company profile and improve communications with your customers.
Mark Langston
Who is your audience?
It is not just your clients or visitors to your website, who are reading your blog, Google and other search engines “crawling” your website will be picking up the new content too.
So, how can you make sure your blog is being effective?
Good content
Your blog needs to be well written, interesting, relevant and useful. It should also include the keywords that are relevant to your business or industry. It helps to have a good understanding of your customers and detailed knowledge of your product and services so that you can write informative and engaging content.
Keywords
As part of your Search Engine Optimisation strategy you will need to know your keywords – these are the search terms most used by your customers to find your products or services.
These can relate to each of your individual products or services. You will naturally use these keywords when writing about your business, however it does help to know which keywords are most searched and if there are any other search terms being used that you have not thought of.
Software is available that will provide this information. This research can often help you come up with ideas for the articles you are writing.
Social media
Your blog can be used to integrate with your social media activity. Your blog provides a two way link for users of social media:
1. Your blog visitors can - like (Facebook), tweet (Twitter), g +1 (Google), In share (Linked In) your blog.
2. Users of your social media sites can link to your blog from your page.
Keep blogging
Don’t give up, it does take time and effort, but if you persevere and get it right the result will raise your company profile and improve communications with your customers.
Mark Langston
