Improving the ranking (position on search engines) of our clients’ websites is one of the most rewarding aspects of our work.

Watching a site gradually move up the rankings and receiving positive feedback about increased numbers of visitors and conversions is a bit like managing your child’s football team to help them win the local league. It’s not always plain sailing, progress can stall and it can take time to achieve results depending on the skills of your competitors and where you are currently ranked. However, perseverance pays off and over time the results start to come.

We would not be able to effectively improve our clients’ websites without software to provide the information and tools needed to manage this process, for example:

• Website audit
• Keyword research
• Web page optimisation
• Quality link building
• Social media influence
• Result checking and reports
• Competitor information
• Website analytics

We use industry standard software to carry out all of these tasks and keep us up to date with the latest search engine changes.



It takes a combination of skills to effectively carry out the work:

1. Developers (technical changes)
2. Marketers (research, copy writing and analysis)
3. Designers (design and user interface)

The first stage is to generate an audit report using the software. We can then generate another report that will show the page ranking on Google for the current keywords and how many searches have been made on those keywords in the past month. From these reports, we can determine what work is needed to make site improvements.

For a free review, call me to discuss what you want to achieve.

Mark Langston