The value of content marketing
Successful content marketing relies on developing a strategy that is tailored to your own individual business requirements. The strategy you adopt will depend on the most effective media that reaches your customer base.
Content marketing covers a wide range of media, from writing articles for your blog, email newsletters and posting to social media. Other methods include:
Their strategy includes producing regular articles covering detailed information about insurance services that businesses may need to protect themselves from financial risk.
Well written, informative articles with unique content posted on their website and shared on social media, together with a regular newsletter to clients, provides a number of benefits for them:
Effective Search Engine Optimisation (SEO)
One of the key benefits of adding content to your website via a blog is SEO. Search engines such as Google regularly update the way they rank websites and deliver search results. Consistently, the most important factor that affects a website’s ranking is the visible content on the site.
Regularly adding relevant content to your website, either by adding pages or writing blog articles, enables the search engines to rank your site against your competitors.
What makes content relevant?
Content is more relevant if the subject you are writing about is being searched for by your customers. For example, if you write an article on “videotapes” you will attract fewer searches than for “Blu Ray DVDs” because videotapes are now obsolete. Therefore, before you start your article, you will need to do some keyword research to ensure you are writing for your target audience.
I find it useful to have a list of relevant keywords at the top of my page when writing an article to make sure the most searched for keywords are included in the article. I use SEO software to help with this research. This applies to any content added to your website.
If you need help with keywords or writing articles for your website, give me a call.
Mark Langston
Content marketing covers a wide range of media, from writing articles for your blog, email newsletters and posting to social media. Other methods include:
- Case studies and white papers
- Webinars and videos
- Press articles
- Printed materials
Their strategy includes producing regular articles covering detailed information about insurance services that businesses may need to protect themselves from financial risk.
Well written, informative articles with unique content posted on their website and shared on social media, together with a regular newsletter to clients, provides a number of benefits for them:
- Informs existing clients of other insurance products available
- Communicates their industry knowledge and expertise
- Earns customer trust
- Creates content for social media sites and newsletter
- Provides effective Search Engine Optimisation to improve their website rankings
Effective Search Engine Optimisation (SEO)
One of the key benefits of adding content to your website via a blog is SEO. Search engines such as Google regularly update the way they rank websites and deliver search results. Consistently, the most important factor that affects a website’s ranking is the visible content on the site.
Regularly adding relevant content to your website, either by adding pages or writing blog articles, enables the search engines to rank your site against your competitors.
What makes content relevant?
Content is more relevant if the subject you are writing about is being searched for by your customers. For example, if you write an article on “videotapes” you will attract fewer searches than for “Blu Ray DVDs” because videotapes are now obsolete. Therefore, before you start your article, you will need to do some keyword research to ensure you are writing for your target audience.
I find it useful to have a list of relevant keywords at the top of my page when writing an article to make sure the most searched for keywords are included in the article. I use SEO software to help with this research. This applies to any content added to your website.
If you need help with keywords or writing articles for your website, give me a call.
Mark Langston
